Image courtesy of Stuart Miles at
Image courtesy of Stuart Miles at

Marketing is a vital part of any business.  Implementing a regular newsletter is a great way to increase the number of new clients, patients and customers, and it will help you retain existing ones.

Research by Direct Marketing Association showed that 66 percent of consumers have made a purchase as a result of email marketing messages.  In addition, 7 in 10 people say they used a coupon or discount from the marketing email in their purchase.  An effective newsletter can produce a positive return on investment.

Newsletters are also a great way to communicate important information.  For example, if you are in the service industry, you can remind your clients of required maintenance before and after each season.  Regular newsletters can offer information on new services or products that your customers are seeking, as well as provide offers or exclusive discounts.

Non-profit organizations can share important updates that illustrate how you are living out your mission.  By keeping your donors and potential donors informed, you can highlight your successes.  You can recognize your donors, volunteers and supporters.

Electronic newsletters allow you to promote your brand and are much less expensive to send than the traditional printed newsletter.  If you are not currently sending regular (monthly or quarterly) newsletters, we highly recommend doing so.  Have you thought about sending a newsletter but you don’t know where to start?  Contact us and we will help you get your regular newsletter created and sent out!